Advice & guides for your branded content
Video production, podcast, social media, AI, creative outsourcing: what a decision maker needs to know, from brief to delivery.
Creative work is no longer a campaign, it is a permanent functionFor twenty years, creative work was a one-off event. Today it has become a continuous function of the company. Here is what this shift changes for your organization.July 26, 20263 min
The corporate creative model is broken. Here is why.Freelancers, agencies, tools, AI: companies have never had so many resources to create, and yet producing remains a headache. The real problem is not resources, it is orchestration.July 24, 20263 min
What an in-house creative studio really costsHiring an art director, a motion designer, a videographer, a copywriter and a project manager represents a budget few companies can absorb. The full calculation, and the alternatives.July 22, 20263 min
Employer brand: the content that attracts the right profilesThe best candidates look at your company before they apply. Here is how to produce employer brand content that attracts, reassures and makes people want to join you.July 20, 20263 min
Executive presence on LinkedIn: being visible without spending your days on itAn executive speaking up on LinkedIn has become a business asset. Here is how to build a regular, credible presence without sacrificing your time.July 18, 20262 min
From business objective to creative execution: the missing linkBetween a strategic decision and its visible reality lies a gap that most companies cross by hand. Here is why this missing link costs so much, and how to close it.July 16, 20263 min
AI does not replace creatives. It removes friction.Generative AI is transforming content production, but not the way people think. It does not erase human talent. It erases the tasks that kept talent from creating.July 14, 20263 min
Produce ten times more content without growing your marketing teamYour creative needs are exploding, but your team stays the same. Here is how to scale without hiring, by turning an overwhelmed team into an augmented team.July 11, 20263 min
Creative freelancer: finding regular work without chasing clientsConstant prospecting is the real burden of the creative freelancer. Here is why joining an orchestrated talent network changes things, and what it brings to your business.July 9, 20263 min
Creative: what turns you from a good executor into a sought-after talentIn a market saturated with freelancers, raw talent is no longer enough to stand out. Here is what truly sets sought-after creatives apart, and the decisive role of a solid production framework.July 7, 20263 min
How much does a corporate video cost in 2026?The price of a corporate video in 2026: ranges by format (corporate, institutional, motion design), cost drivers and how to get a fair quote.June 9, 20263 min
Branded podcast: the complete guide (2026)What a branded podcast is, why you should launch one, which formats exist, how much it costs and how to distribute it. The complete guide for brands and executives.June 4, 20262 min
Outsourcing your content creation: agency, freelancer or platform?Why and when to outsource your content production, the 3 models (agency, freelancer, talent platform) compared, costs and criteria for choosing.May 28, 20262 min
Recruiting a social media manager: salary, profiles and alternativesHow much a social media manager costs (salary, freelance day rate, agency), which profiles to recruit and how to choose between hiring in-house and outsourcing in 2026.May 21, 20262 min
The impact of generative AI on marketing: insights from Jean-Christophe Bertrand (PwC)The impact of generative AI on marketing: applications, challenges, ethical considerations and the evolving role of marketing directors, with insights from Jean-Christophe Bertrand (PwC).July 3, 20253 min
How Céline Spillemaecker and Chloé Ancelin revolutionized corporate storytelling with podcastsBranded storytelling and immersive audio content: the journey of Céline Spillemaecker and Chloé Ancelin, founders of Madame Black Bow, and the rise of the branded podcast.July 1, 20253 min
Pierre-Philippe Cormeraie's journey: from the blogosphere to digital evangelismFrom blogger to Chief Digital Evangelist of Groupe BPCE: how Pierre-Philippe Cormeraie champions digital inclusion, through social media, open data and podcasts.June 27, 20252 min
Revolutionising Africa: how Nicolas Bry and Orange drive innovationFinancial inclusion, intrapreneurship, health and storytelling: how Nicolas Bry and Orange (Orange Money, Intrapreneurs Studio) drive innovation and change in Africa.June 21, 20253 min
Digital transformation and the future of travel: Aline Ducret's vision for Club MedDigital transformation, emotional marketing, post-pandemic travel trends and sustainability: Aline Ducret's vision for the future of Club Med.June 19, 20252 min
How Benoît Duchatelet is revolutionizing luxury real estate through digital innovationVirtual tours, data, AI and storytelling: how Benoît Duchatelet (Engel & Völkers) is transforming high-end real estate marketing in France.June 16, 20253 min
Matthias Weber's success story: behind the scenes of 24-25 FilmsThe journey of Matthias Weber and 24-25 Films, from visual effects to film production: key milestones, collaborations and lessons for tomorrow's producers.March 11, 20253 min
Innovative digital marketing strategies with Shaun Quek, director of TMRWThe journey of Shaun Quek and the TMRW agency in Singapore: creativity, data, differentiation and agility to stay ahead in a fiercely competitive market.December 19, 20242 min