Advice & guides for your branded content
Video production, podcast, social media, AI, creative outsourcing: what a decision maker needs to know, from brief to delivery.
How much does a corporate video cost in 2026?The price of a corporate video in 2026: ranges by format (corporate, institutional, motion design), cost drivers and how to get a fair quote.June 9, 20263 min
Branded podcast: the complete guide (2026)What a branded podcast is, why you should launch one, which formats exist, how much it costs and how to distribute it. The complete guide for brands and executives.June 4, 20262 min
Outsourcing your content creation: agency, freelancer or platform?Why and when to outsource your content production, the 3 models (agency, freelancer, talent platform) compared, costs and criteria for choosing.May 28, 20262 min
Recruiting a social media manager: salary, profiles and alternativesHow much a social media manager costs (salary, freelance day rate, agency), which profiles to recruit and how to choose between hiring in-house and outsourcing in 2026.May 21, 20262 min
The impact of generative AI on marketing: insights from Jean-Christophe Bertrand (PwC)The impact of generative AI on marketing: applications, challenges, ethical considerations and the evolving role of marketing directors, with insights from Jean-Christophe Bertrand (PwC).July 3, 20253 min
How Céline Spillemaecker and Chloé Ancelin revolutionized corporate storytelling with podcastsBranded storytelling and immersive audio content: the journey of Céline Spillemaecker and Chloé Ancelin, founders of Madame Black Bow, and the rise of the branded podcast.July 1, 20253 min
Pierre-Philippe Cormeraie's journey: from the blogosphere to digital evangelismFrom blogger to Chief Digital Evangelist of Groupe BPCE: how Pierre-Philippe Cormeraie champions digital inclusion, through social media, open data and podcasts.June 27, 20252 min
Revolutionising Africa: how Nicolas Bry and Orange drive innovationFinancial inclusion, intrapreneurship, health and storytelling: how Nicolas Bry and Orange (Orange Money, Intrapreneurs Studio) drive innovation and change in Africa.June 21, 20253 min
Digital transformation and the future of travel: Aline Ducret's vision for Club MedDigital transformation, emotional marketing, post-pandemic travel trends and sustainability: Aline Ducret's vision for the future of Club Med.June 19, 20252 min
How Benoît Duchatelet is revolutionizing luxury real estate through digital innovationVirtual tours, data, AI and storytelling: how Benoît Duchatelet (Engel & Völkers) is transforming high-end real estate marketing in France.June 16, 20253 min
Matthias Weber's success story: behind the scenes of 24-25 FilmsThe journey of Matthias Weber and 24-25 Films, from visual effects to film production: key milestones, collaborations and lessons for tomorrow's producers.March 11, 20253 min
Innovative digital marketing strategies with Shaun Quek, director of TMRWThe journey of Shaun Quek and the TMRW agency in Singapore: creativity, data, differentiation and agility to stay ahead in a fiercely competitive market.December 19, 20242 min